This is a collaborative process where we work closely with Clients to get a demographic, psychographic and behavioural profile of your various customer personas. This enables us to better understand their motivations and the key questions they want to have answered to help them solve their problems.
Once we understand our Clients personas, goals and objectives, we analyse the competitive environment and then develop a customised Inbound Marketing strategy and plan on what we need to do to help your business attract, convert, close and delight an increasing number of your qualified customers.
This involves mapping out the typical buyer journeys for each of your customer personas so that our strategies, content and other digital marketing can reach each typical buyer with the right content at the right time in their buyer journey.
Together we’ll decide which digital marketing elements you’ll need to utilise to attract, seduce, convert, close, and delight your customers. We’ll use strategies like marketing automation, SEO, content marketing, paid advertising and more to get the job done.
As part of our service, we provide weekly or monthly Inbound Marketing performance reports and then analyse and optimise the campaign for even better future performance.