For us, Digital marketing is advertising delivered through digital channels - social media, mobile applications, email, web applications, search engines, websites, or any other new digital channels.
We’ve been digital marketing consultants since Google was a baby and like Google, we’ve grown up and evolved and do things differently from the run-of-the-mill digital marketing agencies.
To put it simply we ensure our clients’ businesses are ‘digital-ready’ so they optimise their customer experience at every stage of the buyer’s journey and generate a better ROI from their digital marketing investment.
We like to mix things up and believe Digital Marketing is most effective when it is part of an integrated Inbound Marketing Campaign. The content and marketing channels we use depend on what stage of the buyer journey the target customer is at.
Our inbound marketing and digital marketing campaigns use personalised, highly targeted content at different stages of the buyer’s journey. One size does not fit all - so we create content to suit the the different stages of the buying cycle and the differing needs of our buyer personas.
We believe the better the creativity the greater the response, so we work with some of the most creative companies in the business to create best-in-category content, landing pages, videos and websites for our Inbound Marketing and Digital Marketing campaigns.