Digital Readiness – CRM Onboarding – Software Integration – Digital Marketing - Inbound Marketing
Barker-Whittle engaged us in 2013 to manage their SEO and Adwords. In 2018, after seeing diminishing returns from their investment in SEO and Google Adwords, Barker-Whittle decided to accept Inboda’s recommendation to become ‘digital ready’, integrate HubSpot CRM into their business and then embark on an integrated Inbound Marketing campaign.
Organic rankings were dropping fast due to outdated SEO methodology.
Manual sales processes were limiting the capacity to quote.
Quotes were not being followed up due to inefficient processes and opportunities were missed.
Make Barker-Whittle Digital Ready:
- Setup and configure CRM.
- Train staff to use CRM.
- Move the team away from spreadsheets to CRM.
- Map out sales processes and setup sales automation.
- Develop and execute an Inbound Marketing strategy.
Configure closed-loop reporting and attribution tracking to identify high-converting media channels and optimise to best-performing channels.